macro politics has got to be filtered down into micro targeting. i'm telling you, we don't have a national election anymore. we didn't have a national election for president this past year. we had an election of about eight states. the obama people were smart enough to figure that out, republicans were not. and they went into those eight states, and they mined data. they did it on facebook, they did it on twitter, they did it in all these other places. they killed us, they absolutely killed us. do you know how they did it? they spent tens of millions of dollars. chris christie's top aide went to him in june and said i've been looking at obama's sec records. we're in trouble. he said, why? he just took it out and he looked through it. he spent millions and millions and millions of dollars finding people. it was the 2012 equivalent of what i did in 994. i had no money, so i got the super or republican list, and for a year i went door to door, and i knocked on republicans' doors that voted in primaries. i didn't want talk to anybody else for 18 months